January Didn’t Need to Be Perfect to Be Useful
- Liz August
- 5 days ago
- 2 min read
We’re always so hard on ourselves in January, and a long time ago I decided it should just be a free-trial month.
There’s way too much pressure to change by the first day of the month, or the first workday of the month. Even when you do everything “right,” there’s always something. Life happens. Bodies get sick. Schedules fill up. Plans shift.
Before we move on from January, it’s worth pausing for a moment.
Not to recap goals.
Not to measure progress.
Not to decide whether the month was “good” or “bad.”
Just to notice what it revealed.
January has a way of showing us where things are heavier than we expected. Where we’re still holding too much in our heads. Where routines feel fragile instead of supportive. Where effort is high but clarity is low.
That information matters.
Strategy isn’t about having everything figured out by January 31st. It’s about paying attention early enough that you can adjust before the year runs away from you.
If this month felt:
- messy instead of motivating
- slower than you hoped
- heavier than it should have been
that doesn’t mean you’re behind. It usually means something in your business needs structure, not more effort.
This is the work I come back to again and again with clients: moving out of reaction mode and into intentional decisions.
Deciding what actually deserves your energy.
Deciding what no longer fits.
Deciding where support would change everything.
You still get to choose how the rest of this year feels.
If January surfaced questions, friction, or mental overload, that’s not a failure. It’s an invitation to get clearer now instead of pushing through and hoping it sorts itself out.
And if you don’t want to do that work alone, this is exactly where strategy helps.





