Privacy Policy

Last Updated: April 15, 2026

1. Purpose and Scope

Welcome to Simplify, Simplify LLC ("Company," "we," "us," or "our"). This Privacy Policy ("Policy") outlines how we collect, use, share, and protect your personal information when you visit our website www.simplifysimplify.me and any related subpages (the "Website").

This Policy applies when you:

Visit or browse our Website.
Engage with any features such as contact forms, user submissions, or electronic messaging on our Website.
Opt into email newsletters or marketing communications.
Purchase services via our Website.
Interact with our ads or marketing content on third-party websites or platforms.

This Policy does not cover data collected offline or via third-party websites or platforms, including affiliates or service providers.

This Policy describes our data practices. Where required by applicable law, we will obtain your consent before collecting or processing your personal information. By providing your information through forms or purchases on our Website, you consent to the practices described in this Policy. For information on cookies and tracking technologies, please see Section 7.

2. Age Requirements

We do not knowingly collect or solicit personal information from anyone under the age of 16. If you are under 16, please do not submit any personal information to us. If we learn that we have inadvertently collected personal information from someone under 16, we will promptly delete it. If you believe we have collected such information, please contact us at liz@simplifysimplify.me.

3. Legal Bases for Processing

We process your personal information only when we have a valid legal basis to do so. Depending on the circumstances, we rely on one or more of the following:

Contract Performance. Processing that is necessary to fulfill a contract with you, such as delivering a service.
Legitimate Interests. Processing that is necessary for our legitimate business interests (such as improving our Website, marketing our services, or preventing fraud), provided those interests are not overridden by your rights.
Consent. Where you have given us clear, affirmative consent to process your data for a specific purpose, such as subscribing to a newsletter or opting into SMS or marketing communications. You may withdraw consent at any time.
Legal Obligation. Processing that is necessary for us to comply with applicable laws, regulations, or legal processes.

4. Information We Collect

We collect various types of personal information from you, which may include:

Personal Identifiers. Name, email address, phone number, and billing address.
Geolocation Data. IP address, location data from your device.
Internet and Device Activity. Browser type, operating system, browsing behavior on our Website.
Customer Service Records. Records of communications with us, including emails and messages.
SMS and Communication Data. Your name, phone number, and any message content shared via SMS. We may also collect IP addresses or device identifiers to support security and performance.

This data is collected directly from you when you provide it (for example, during a contact form submission or service engagement) or automatically via cookies and other tracking technologies when you browse our Website.

5. Sensitive Personal Information

Some of the information we collect may be classified as sensitive personal information under applicable privacy laws, including:

Account login credentials (usernames combined with passwords or security questions).
Precise geolocation data.

We use sensitive personal information only as necessary to provide the services you request, ensure security, and comply with legal obligations. We do not use or disclose sensitive personal information for purposes beyond those permitted by applicable law.

If you are a California resident, you have the right to limit our use and disclosure of your sensitive personal information. To exercise this right, please see Section 10 (Consumer Rights) below.

6. Sources of Information

Your personal information may be collected from the following sources:

Directly from You. When you fill out forms, subscribe to services, or engage with us on our Website.
Analytics Providers. Such as Google Analytics (GA4), to monitor traffic and understand how users interact with our Website.
Email Marketing Platforms. We collect data through Kit (formerly ConvertKit) when you subscribe to our newsletter or download resources.
CRM and Business Operations Platforms. We use 17hats as our primary CRM. Data collected through intake forms and service interactions is processed through 17hats.
SMS Provider. SMS communication is processed through 17hats and their texting provider, Bandwidth.
Automated Data Collection. We use cookies, web beacons, and similar technologies to collect data on how you interact with our Website, including your browsing behavior, device information, and IP address.

7. Cookies, Tracking Technologies

We use cookies and similar tracking technologies (such as web beacons and pixels) to enhance your experience and understand how you use our Website. We use the following categories of cookies:

Strictly Necessary Cookies. Required for the Website to function properly (such as session management and security). These cookies cannot be disabled.
Performance and Analytics Cookies. Help us understand how visitors interact with our Website by collecting usage data. These cookies are used to improve Website functionality.
Functional Cookies. Allow us to remember your preferences and settings to personalize your experience.
Advertising and Targeting Cookies. Used by us and third-party advertising partners to deliver ads relevant to your interests, both on our Website and on third-party platforms.

You can manage or disable cookies through your browser settings at any time. Note that disabling cookies may affect the functionality of certain features on this Website.

8. How We Use Your Information

Your personal information may be used for the following purposes:

To respond to inquiries and deliver services.
To process your transactions, including service agreements and billing.
To communicate with you about your account, services, or customer service inquiries via email, phone, or SMS.
To send SMS updates regarding appointments, services, billing, or other business communication.
To deliver marketing and promotional content, including our newsletter, The Simplify Send, via Kit.
To comply with legal obligations and protect our legal rights.
To improve Website performance and develop services based on analytics.
To prevent fraud and protect transaction security.
To support customer relationship management (CRM) activities via 17hats.
To generate testimonials or case studies for marketing purposes (with your consent).

9. Data Sharing, Sale, and Sharing

Service Providers

We may share your information with trusted third-party service providers who assist in the operation of our business, including:

Email Marketing and Automation Tools. Kit (formerly ConvertKit) to manage email communications, deliver newsletters, and automate responses.
CRM and Business Operations. 17hats to manage client communications, contracts, invoicing, scheduling, and SMS messaging.
SMS Provider. Bandwidth (via 17hats) to process SMS communications.
Analytics Providers. Google Analytics (GA4) to help us understand Website performance and user behavior.
Hosting. Squarespace to host and serve our Website.
Automation. Zapier to connect and automate workflows between our business platforms.

Legal Authorities

We may disclose your personal information when required to do so by law, regulation, or legal process, or to protect our legal rights, privacy, safety, or property.

Corporate Transactions

In the event of a merger, acquisition, or sale of our assets, your personal information may be transferred to a third party as part of the transaction. We will notify you of any significant changes regarding the handling of your personal information.

Sale and Sharing of Personal Information

We do not sell your personal information to third parties for direct financial compensation. However, we may allow certain third parties (such as analytics providers) to collect information about your activities on our Website through cookies or other tracking technologies. Under certain privacy laws, including the California Consumer Privacy Act as amended by the California Privacy Rights Act ("CCPA/CPRA"), this activity may be considered a "sale" or "sharing" of personal information.

How to Opt Out

To opt out of marketing communications, use the unsubscribe link in any of our emails or contact us directly at liz@simplifysimplify.me. To limit data collection through cookies, you may adjust your browser settings. We do not currently operate a separate cookie preference center on this Website.

10. Consumer Rights

You have certain rights regarding your personal data under applicable privacy laws. The specific rights available to you depend on your jurisdiction.

Rights Available to All Users

Right to Access. Request access to the personal data we hold about you.
Right to Correction. Request correction of inaccurate or incomplete data.
Right to Deletion. Request the deletion of your personal data (subject to legal exceptions).
Right to Opt-Out. Opt out of the sale or sharing of your data or targeted advertising. See Section 9 for available opt-out methods.
Right to Data Portability. Request transfer of your data to another provider in a commonly used format.

Additional Rights for California Residents (CCPA/CPRA)

Right to Know. Request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources, the business purposes for collection, and the categories of third parties with whom we share your data.
Right to Limit Use of Sensitive Personal Information. Direct us to limit the use and disclosure of your sensitive personal information.
Right to Non-Discrimination. We will not discriminate against you for exercising any of your privacy rights.
Right to Opt Out of Sale and Sharing. Opt out of both the sale and the sharing of your personal information for cross-context behavioral advertising.

How to Exercise Your Rights

To exercise any of these rights, please contact us at liz@simplifysimplify.me or by phone at (508) 403-0145. We will respond to verifiable requests within the timeframes required by applicable law.

If we decline to take action on your request, you have the right to appeal our decision by contacting us at liz@simplifysimplify.me with the subject line "Privacy Rights Appeal."

11. SMS Communication

Opt-In and Opt-Out

You opt in to receive SMS messages from Simplify, Simplify LLC by providing your phone number via our contact forms, intake forms, or service interactions. At the point of collection, you will see a disclosure confirming your consent to receive SMS communication from us.

You may opt out at any time by replying STOP to any message, by emailing liz@simplifysimplify.me, or by calling (508) 403-0145. After opting out, you will receive one confirmation message and no further SMS communication.

Consent to receive SMS messages is not required as a condition of purchase or service.

Message Frequency and Rates

Message frequency varies. You may receive messages weekly or as needed based on your service and communication needs. Message and data rates may apply. Contact your wireless carrier for details about your plan.

SMS Data Protection

We do not sell or share your mobile number or SMS data with third parties for marketing purposes. SMS data is handled through secure platforms, including 17hats and their texting provider, Bandwidth.

12. Do Not Track and Global Privacy Control (GPC)

We do not currently operate automated GPC signal detection on this Website. If you wish to limit the collection or sharing of your personal information, please contact us directly at liz@simplifysimplify.me or by phone at (508) 403-0145.

With respect to Do Not Track (DNT) browser signals, there is currently no industry-wide standard for how websites should respond to DNT signals. We will update this Policy if a uniform standard is adopted.

13. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected. The following general retention guidelines apply:

Account and transaction data: Retained for the duration of your business relationship with us, plus 7 years to comply with tax, accounting, and legal obligations.
Marketing data: Retained until you unsubscribe or request deletion.
Analytics and cookie data: Retained for up to 26 months.
Legal and compliance records: Retained as required by applicable law.

After the applicable retention period, we will securely delete or anonymize your personal data unless retention is required by law.

14. Data Security

We implement appropriate technical and organizational security measures to protect your data from unauthorized access, loss, or misuse, including encryption, access controls, and secure data storage. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee the absolute security of your data.

You are responsible for keeping your account credentials secure. We are not liable for any unauthorized access resulting from your failure to safeguard your login information.

15. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal obligations. The "Last Updated" date at the top of this page reflects the latest version. If material changes are made, we will notify you via email or post a notice on our Website. Your continued use of the Website following such changes indicates your acceptance of the updated Policy.