When Strategy Is the Service: Erin’s Clarity-First Approach
- Liz August
- May 20
- 2 min read
A lot of people come to us for strategy and stay for the services — the website builds, the tech setup, the long-term support.
But sometimes? Strategy is the thing.
That was the case with Erin Torres of LaLeona Marketing — a whip-smart brand strategist with more ideas than hours in the day (and, oh yeah, seven kids). She didn’t need more hands on deck. She needed clarity, focus, and a sounding board that wouldn’t just nod along.
We worked together across three Strategy Sessions, and that was all she needed to move forward with confidence.
Client Snapshot
Erin is the founder of LaLeona Marketing, where she helps small manufacturing businesses stop being the industry’s best-kept secret. She's got deep experience, strong instincts, and a new business venture that’s opening major doors.
Her issue wasn’t skill — it was sorting through everything competing for her time and figuring out what to drop, what to delegate, and what to double down on.
What Was Going On
When Erin booked her first Strategy Session, she was:
Juggling multiple offers and client types
Building a new arm of her business (with a tight timeline)
Wondering whether she should overhaul her website, hire a VA, or just burn it all down and start fresh (relatable)
What she needed most was to stop spinning and start deciding.
What We Did
Over the course of three calls, we tackled:
✅ Untangling her business structure and client pipeline
✅ Clarifying which offers belonged where (and which ones to kill off)
✅ Mapping a visibility plan that worked for her — not the algorithm
✅ Reframing how she talks about her work (and leaning into what’s already working)
✅ Brainstorming how our team could support her as a backend, if and when she wants it
No VA hours. No content. Just strategy, focus, and a giant Google Doc full of brain-dumps and next steps.
The Outcome
After our sessions, Erin had exactly what she needed — a plan she could trust, language she felt proud of, and permission to stop trying to do everything at once.
She didn’t need implementation help — at least not right away. She needed a strategic gut check and someone to help her zoom out.
Why This Matters
It’s easy to think of strategy as the pre-game. The thing you do before you actually start. But for some clients — especially the ones already deep in the work — strategy is the deliverable.
You don’t always need more doing. Sometimes you need more thinking.
That’s where we come in.