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I got to sit down with CanvasRebel again, and I love how this one turned out. We talked about what it actually looks like to build a business that runs on systems instead of scrambling, and why I went all in on being the person who fixes what's broke

Website tip: read your homepage like a stranger would.

Not like someone who already knows you, knows your services, and has heard you talk about your work. Like someone who just got referred to you and landed on your site cold.

Can they tell within

Your homepage has one job: make it immediately obvious what you do and how someone works with you.

If a new visitor lands there and has to dig around to figure it out, the site isn't doing its job, and that's costing you.

We put together the Homepa

Here's something I don't think I've ever said out loud:
For years, every time I worked with a client, I'd make them something. A tech stack checklist. A delegation guide. A workflow map. Things that weren't part of the official scope but felt necessa

It's FINALLY live.

After years of building backend systems for clients, we finally have a home that actually looks like what we do. We've had so many different websites, but this one actually feels right.

There's a lot waiting for you there: servic

I named this business Simplify, Simplify after Henry David Thoreau’s Walden.

So standing at Walden Pond on Mother’s Day felt like coming full circle. I’ve been a bunch of times before, but it had been a while.

Thoreau didn’

A virtual support micro-agency for service-based entrepreneurs who are done doing everything alone. Strategy, systems, and execution — we handle the backend so you can stay in your zone of genius.

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THIS BUSINESS BELIEVES:
BLACK LIVES MATTER • WOMEN'S RIGHTS AND TRANS RIGHTS ARE HUMAN RIGHTS • NO HUMAN IS ILLEGAL ON STOLEN LAND • SCIENCE IS REAL • LOVE IS LOVE • WHITE PATRIARCHY HARMS US ALL • MENTAL HEALTH STIGMAS SHOULD BE BROKEN AND THAT WE MUST BE ACTIVELY ANTI-RACIST IN OUR LIVES/BUSINESSES AS WELL AS USE THE PRIVILEGES WE HOLD TO CREATE A MORE JUST AND EQUITABLE FUTURE FOR EVERYONE. WE’RE PROUD TO PARTNER WITH LIKE-MINDED CLIENTS AND COLLEAGUES WHO ARE EQUALLY COMMITTED TO SOCIAL JUSTICE.

Made with 💙 + 🥤 in Worcester, MA - the ancestral lands of the Nipmuc

We are URGENTLY HIRING FOR AUGUST 2026!

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Home
About
services
Resources
RESULTS
Contact